About Go&Move™: Embrace your body changes, live your own way

Go&Move™ was founded by two passionate innovators in women’s menstrual care, Chen Yuan-Yi and Shih Wen-Fei in 2017. Having collaborated on Taiwan’s first menstrual cup design, they realized that many women still sought a simpler, more comfortable solution. Determined to challenge tradition, they invested in research and development to create Taiwan’s first absorbent period underwear brand—Go&Move™.

Leveraging Chen Yuan-Yi’s years of product design expertise, they refused to compromise on comfort or peace of mind. Their relentless pursuit resulted in a patented leakproof structure that addresses the common concerns of leakage during menstruation. This unwavering commitment gave birth to Go&Move™, which have since grown into globally recognized brands.

To date, Go&Move™’s period underwear has sold over 600,000 pieces. Our mission extends beyond menstrual products: we’ve broadened our lineup to serve diverse needs. For example, we developed Incontinence Leak-proof Briefs, designed specifically for urinary leakage—empowering people to embrace every life stage confidently and comfortably.

Our Brand Spirit: Innovate and Empower

• Revolutionary Mindset: We don’t follow tradition blindly. We listen to real needs and continuously develop breakthrough solutions.
• User-Driven R&D: Every product improvement stems from authentic user feedback—so your needs are truly met.
• Patented Design: Through constant optimization, we deliver ultra-thin, breathable, and leakproof experiences that feel as comfortable as regular underwear.
• Self-Respect & Dignity: No matter which life stage you’re in, we want you to control your body’s changes and lead your life on your own terms.

Embrace your body changes, live your own way

Whether you’re navigating a busy workday, embarking on an exciting trip, or enjoying leisurely family time, Go&Move™ keeps you moving with confidence and comfort.

Discover more about Go&Move™ and our founders through these featured interviews:

🎙 自由歪理 Freedom Nonsense EP31｜生理期是女人的一部分， 選擇當然不能只有一種
和 Go&Move 創辦人妃妃（史文妃）一起聊那些每個月都要面對的生理期
- 從衛生棉、月經杯到月經褲，怎麼找到「適合自己」的選擇
- 生理期不只是女人的事，身邊有女人的人都該懂一點
- 太無感也會出事？那些關於生理用品的真實糗事
- 原來生理期用品可以混搭用，不需要一次選邊站
- 不一定為了環保才用，但用起來舒服、方便，順便對地球友善

Listen Now

CBS Radio Interview (in English)

• 🎙 EP1: From Menstrual Cups to Period Underwear: The Stories Behind Our Innovations
   Curious how Go&Move™ was inspired? This episode takes you through our journey of transforming Taiwan’s period product landscape.
  Listen Now
• 🎙 EP2: Innovation & Sustainability: The Future of Period Products
  What does the future hold for menstrual care? Hear about the challenges and surprises we faced along the way.
  Listen Now
• 🎙 EP3: Menstruation & Progress: Shaping the Future of Period Care
  We believe menstruation isn’t taboo—it’s a daily reality everyone deserves to face freely. This episode shares how we advocate for a more period-friendly society.
  Listen Now