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About Go&Move™: Embrace your body changes, live your own way

Go&Move™ was founded by two passionate innovators in women’s menstrual care, Chen Yuan-Yi and Shih Wen-Fei. Having collaborated on Taiwan’s first menstrual cup design, they realized that many women still sought a simpler, more comfortable solution. Determined to challenge tradition, they invested in research and development to create Taiwan’s first absorbent period underwear brand—Go&Move™.

Leveraging Chen Yuan-Yi’s years of product design expertise, they refused to compromise on comfort or peace of mind. Their relentless pursuit resulted in a patented leakproof structure that addresses the common concerns of leakage during menstruation. This unwavering commitment gave birth to Go&Move™, which have since grown into globally recognized brands.

To date, Go&Move™’s period underwear has sold over 600,000 pieces. Our mission extends beyond menstrual products: we’ve broadened our lineup to serve diverse needs. For example, we developed Incontinence Leak-proof Briefs, designed specifically for urinary leakage—empowering people to embrace every life stage confidently and comfortably.

Our Brand Spirit: Innovate and Empower

  • Revolutionary Mindset: We don’t follow tradition blindly. We listen to real needs and continuously develop breakthrough solutions.
  • User-Driven R&D: Every product improvement stems from authentic user feedback—so your needs are truly met.
  • Patented Design: Through constant optimization, we deliver ultra-thin, breathable, and leakproof experiences that feel as comfortable as regular underwear.
  • Self-Respect & Dignity: No matter which life stage you’re in, we want you to control your body’s changes and lead your life on your own terms.

Embrace your body changes, live your own way

Whether you’re navigating a busy workday, embarking on an exciting trip, or enjoying leisurely family time, Go&Move™ keeps you moving with confidence and comfort.

Discover more about Go&Move™ and our founders through these featured interviews:


  • CBS Radio Interview (in English)
    • 🎙 EP1: From Menstrual Cups to Period Underwear: The Stories Behind Our Innovations
       Curious how Go&Move™ was inspired? This episode takes you through our journey of transforming Taiwan’s period product landscape.
      Listen Now
    • 🎙 EP2: Innovation & Sustainability: The Future of Period Products
      What does the future hold for menstrual care? Hear about the challenges and surprises we faced along the way.
      Listen Now
    • 🎙 EP3: Menstruation & Progress: Shaping the Future of Period Care
      We believe menstruation isn’t taboo—it’s a daily reality everyone deserves to face freely. This episode shares how we advocate for a more period-friendly society.
      Listen Now


Best wishes,
Go&Move™ Team

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